1999

In 1999, founder Lv Yubao entered the goji berry industry.

2004

QiFuYuan trading company was established in Guangzhou in 2004.

2005

In 2005, Lü Yubao and his younger brother Lü Yuyao established the Zhongning Goji Berry Production and Processing Department in Zhongning County, Ningxia.

2010

In 2010, Zhongning County QiFuYuan Trade Co., Ltd. was established in Ningxia. This year officially marked the beginning of corporate operations, with the establishment of professional procurement, sales, finance, and logistics departments. Brand positioning: Focus on high-end goji berries.

2014

The "Yan Cai Qi Qi" brand was born in 2014.

2014

A goji berry processing plant was established in Dachang River, Gansu Province in 2014.

2016

In 2016, we delved into the fields of organic and pollution-free goji berries.

2017

In 2017, QiFuYuanSC workshop was independently established, forming a professional production line for high-quality Ningxia goji berry packaging. Products entered large chain pharmacies and supermarkets, and established long-term close cooperative relationships with GMP and GSP certified manufacturers in South China.

2018

An e-commerce team was formed in 2018 to open up online sales channels.

2019

In 2019, a nearly 1000-square-meter QiFuYuan finished Goji berry trading platform was established at the Zhongning Goji berry trading center.

2020

In 2020, the company underwent a comprehensive upgrade through a strategic partnership with a renowned design firm.

2021

Three teams were established in 2021: Ruyifang store, Metal warehouse store, and Xiaohuanglou store.

2021

In 2021, 66 mu of land was acquired in Zhongning County, with a planned investment of 60 million yuan to build a modern QiFuYuan factory.

2021

At the end of 2021, selected as the vice chairman unit of Ningxia Goji Berry Association.

2022

Groundbreaking ceremony for a modernized factory held on March 18, 2022, with the attendance of leaders from Zhongwei City and Ningxia County for guidance.

2023

On February 23, 2023, at the Guangzhou International Pharmaceutical Port, QiFuYuan and the Zhongning County Goji Berry Industry Development Service Center signed a "Base Docking and Order Production Agreement".

2023

Elected Vice President of Ningxia Gouqi Association Conferred Ningxia Gouqi Guangdong Operation Center Modern in-depth factory, officially put into operation

February 23, 2023

Operation Center Unveiling

On February 23, 2023, in Guangzhou, several important leaders unveiled the "Zhongning Goji Berry South China Operation Center" and the "Guangzhou Branch of the Zhongning Goji Berry Industry Association" for QiFuYuan.

2024

Establish urban construction cold storage, complete raw material warehouse, packaging warehouse, and fresh-keeping warehouse

Our cold storage system features advanced refrigeration technology to ensure the freshness and safety of all products.

2024

Established a 5650-mu GAP base in Zhongning Organic base: 650 mu Factory intelligent cold chain: 4000 square meters