A Successful Conclusion | QiFuYuan at the 2026 Sugar and Wine Expo: Leveraging Full-Industry-Chain Strength to Co-build a New Future for Fresh-Lock Goji Berries
2026-03-28
A Successful Conclusion | QiFuYuan at the 2026 Sugar and Wine Fair: Leveraging Full-Industry-Chain Strength to Co-build a New Future for Fresh-Lock Goji Berries
With the spring tide surging and business opportunities converging, the three-day 114th National Spring Sugar and Wine Products Fair has successfully come to a close. Leveraging its comprehensive industrial chain advantages in fresh-locking goji berries from Zhongning, QiFuYuan reaped abundant rewards at this major industry event, earning high recognition and trust from domestic and international business partners.
In 6 Hall No. 6G082T-1 At the booth, QiFuYuan became the center of attention with its red-and-white brand image and extensive range of fresh-locking goji berry products:
Distributors, brand owners, e-commerce platforms, and cross-border traders from across the country gathered to exchange ideas and gain an in-depth understanding of the cultivation, processing, and supply-chain advantages of fresh-locking goji berries.
Business visitors sampled the freshly preserved goji berries on site and heaped praise on their retained natural nutrients and refreshingly sweet taste, promptly expressing their intent to collaborate.
The closed-loop model, spanning from variety breeding to end-sales, has enabled numerous partners to recognize QiFuYuan’s core competitiveness as the source supply chain for fresh-locking goji berries in Zhongning.
At this Sugar and Wine Fair, QiFuYuan clearly communicated its strategic positioning as the source supply chain for fresh Ningxia wolfberries to the industry.
Planting end: The new goji berry variety “184” is exclusively operated, with 3,000 mu of our own certified organic farms and an additional 5,000 mu of partner farms, including a 650-mu organic farm in Zhongning. We carefully select goji varieties best suited for preserving freshness and implement standardized cultivation through cooperatives to ensure quality control from the very source.
Processing end : Processes 90 tons of fresh fruit daily and produces over 1,000 tons of shelf-stable finished products annually, refining the optimal taste through standardized procedures to achieve large-scale, standardized production.
Sales side: Establish seamless online and offline channels both domestically and internationally, implement a unified pricing system, and ensure market stability and protect the interests of our partners.
End-to-end control From variety selection and breeding to base-level cultivation, standardized processing, and unified sales, we meticulously refine every link in the value chain, continuously invest in a fully integrated, freshness-preserving industrial ecosystem, and build an irreplaceable competitive advantage.
We would like to thank every customer and partner who visited the QiFuYuan booth. It is your trust and recognition that have enabled us to achieve great success at this Sugar and Wine Fair.
In the future, QiFuYuan will continue to stay true to its original aspiration of “being a good person and producing high-quality goji berries,” and further develop the entire industrial chain of fresh-locking goji berries in Zhongning. With more stable supply, higher-quality products, and more professional services, we will work hand in hand with all our partners to explore new horizons in the healthy food industry and bring Zhongning’s fresh-locking goji berries to broader markets.
Friends who were unable to attend the event in person can contact us through the following channels to unlock more collaboration opportunities for fresh-locking goji berries:
Customer Service Hotline: 400-998-0082
Company Address ： No. 1 Qiyue Road, High-Tech Demonstration Park for the Goji Berry Industry, Xinbao Town, Zhongning County, Zhongwei City, Ningxia
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From Ningxia to Guangdong, QiFuYuan Escorts the “Direct Train” of Zhongning Goji Berries
From April 27 to 30, Chen Yong, Chairman of the Autonomous Region Political Consultative Conference, led a delegation on a fact-finding mission to Guangdong. During the visit, the delegation made a special stop at our QiFuYuan South China Operations Center to investigate the development of the South China market and the direct production–sales linkage between Ningxia and Guangdong. They also learned about product sales and operations, inquired about the needs hindering further development, and commended our achievements in promoting the “southward” expansion of Ningxia goji berries. Xu Ning, Vice Chairman of the Autonomous Region Political Consultative Conference, attended the visit, accompanied by Chen Wenming, Secretary-General of the Guangdong Provincial Political Consultative Conference. This recognition has become a tremendous source of motivation for us to move forward. On April 30, QiFuYuan was honored to be invited to participate in the “Jiangnan of the Borderlands – The Flavors of Ningxia” China Tour (Guangzhou Station), where we showcased our core variety, 184 (Ningnong Qi No. 18) fresh fruit, along with our signature freeze‑preserved goji berries, presenting the authentic taste of Ningxia goji berries and our dedication to craftsmanship to the Greater Bay Area, while leveraging the platform provided by the government to connect with a vast market.
2026-05-04
Contact Information
Zhongning County QiFuYuan Trade Co., Ltd.
Ningxia Factory Address: No. 1, Qiye Road, Goji Industry High-tech Demonstration Park, Xinbao Town, Zhongning County, Ningxia
Guangzhou Headquarter Address: No. 5, Outer Street, No. 131, Huangsha Avenue, Liwan District, Guangzhou
National Toll-Free Service Hotline：400-998-0082
Email：1137885864@qq.com
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