Good News | Lu Yubao, Chairman of QiFuYuan, Reappointed as Vice President of the Ningxia and Zhongning Goji Berry Associations
2026-04-22
April 16, Fourth Session of the Ningxia Goji Berry Association The second council meeting was held in Yinchuan, where a new leadership team was elected. Lu Yubao, Chairman of the Company, was elected Vice President of the 4th Ningxia Goji Berry Association, and QiFuYuan was re-elected as a vice president unit of the association. 。
Meanwhile, according to Zhongning Goji Berry Industry Association According to the latest public announcement, the list of candidates for the leadership of the Third (new) Council includes: Lv Yubao was once again listed, and is proposed to be appointed as the vice president of the Zhongning Goji Berry Industry Association, while QiFuYuan was also re-elected as a vice president unit of the association.
From the Ningxia Goji Berry Association to the Zhongning Goji Berry Industry Association, it has consecutively earned dual industry recognition. This is not only a high recognition of Chairman Lü Yubao’s personal contributions to the industry and his leadership, but also a recognition and trust in QiFuYuan’s more than twenty years of dedication to the goji berry industry, its commitment to quality, and its promotion of industry development.
As a dedicated player in the Ningxia goji berry industry, QiFuYuan has, since its founding, Always staying true to our original aspiration: “Be a good person and produce high-quality goji berries.” From standardized cultivation at our 3,000-mu proprietary goji berry farm, to the iterative advancement of fresh-locking processing technologies, and on to end-to-end quality traceability across the entire industry chain, we have consistently upheld standards that exceed industry norms to safeguard the authentic, terroir-driven quality of Ningxia goji berries.
Chairman Lü Yubao has been re-elected as Vice President of both associations. , which not only reflects personal industry influence but also represents QiFuYuan's Responsibility and Commitment in the Goji Berry Industry. In the future, under the leadership of the association, we will continue to actively participate in the formulation of industry standards, promote technological innovation in the industry, and support the collaborative development of brands, thereby contributing QiFuYuan’s strength to the standardized, branded, and high-quality development of the Ningxia goji berry industry.
From “Zhongning Goji Berries” to “Ningxia Goji Berries,” and from the fields to the national market, QiFuYuan has always firmly believed that quality is the very foundation of the goji berry industry. In the future, we will continue to deepen our cultivation of the entire goji berry industrial chain, ensuring that more people can enjoy authentic, high-quality, and safe Ningxia goji berries, and making “Zhongning Goji Berries” This local specialty business card , shining even more brilliantly in the new era.
Thank you for the industry’s trust and our partners’ support. QiFuYuan will carry this recognition forward, live up to the trust placed in us, and forge ahead with determination!
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From Ningxia to Guangdong, QiFuYuan Escorts the “Direct Train” of Zhongning Goji Berries
From April 27 to 30, Chen Yong, Chairman of the Autonomous Region Political Consultative Conference, led a delegation on a fact-finding mission to Guangdong. During the visit, the delegation made a special stop at our QiFuYuan South China Operations Center to investigate the development of the South China market and the direct production–sales linkage between Ningxia and Guangdong. They also learned about product sales and operations, inquired about the needs hindering further development, and commended our achievements in promoting the “southward” expansion of Ningxia goji berries. Xu Ning, Vice Chairman of the Autonomous Region Political Consultative Conference, attended the visit, accompanied by Chen Wenming, Secretary-General of the Guangdong Provincial Political Consultative Conference. This recognition has become a tremendous source of motivation for us to move forward. On April 30, QiFuYuan was honored to be invited to participate in the “Jiangnan of the Borderlands – The Flavors of Ningxia” China Tour (Guangzhou Station), where we showcased our core variety, 184 (Ningnong Qi No. 18) fresh fruit, along with our signature freeze‑preserved goji berries, presenting the authentic taste of Ningxia goji berries and our dedication to craftsmanship to the Greater Bay Area, while leveraging the platform provided by the government to connect with a vast market.
2026-05-04
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Zhongning County QiFuYuan Trade Co., Ltd.
Ningxia Factory Address: No. 1, Qiye Road, Goji Industry High-tech Demonstration Park, Xinbao Town, Zhongning County, Ningxia
Guangzhou Headquarter Address: No. 5, Outer Street, No. 131, Huangsha Avenue, Liwan District, Guangzhou
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